Monday, December 20 
                What is external traffic for Amazon sellers?
                When we talk about Amazon, external traffic is any traffic
                  (visitors, links, audience, outreach) that comes from anywhere other than the Amazon platform: organic
                  search, PPC advertising, and more.External traffic can come from sources such as email, social media
                  (Instagram or Twitter), a personal website, search engines (Google and Bing), video hosts (YouTube or
                  TikTok), other websites (news portals, blogs), even links embedded in PDF files or other documents.